Branding & Marketing Campaign Concept for School Project

Chop Shop is a branding concept for a specialty butcher shop offering premium, unconventional cuts of meat, including moose, bison, venison, and goose. Designed to appeal to adventurous food enthusiasts seeking unique, high-quality products, the concept embraces a distinctive identity that balances traditional butcher-shop influences with a contemporary edge. The project involved developing a complete brand identity, including logo design, supporting visual assets, and marketing materials to establish a cohesive and recognizable brand across various touchpoints.