The Stratford Slice is a podcast centred around conversations with local artists and creatives, featuring a diverse range of voices from musicians and actors to visual artists, primarily from Stratford and the surrounding Southern Ontario region. The project involved developing a complete visual identity, including podcast cover art, website design, and supporting brand elements. With the podcast’s broad creative focus in mind, the branding was designed around a muted, versatile colour palette and a collection of illustrated icons inspired by Stratford’s local culture, landmarks, and identity. The result is a flexible visual identity that reflects the diversity of the creative community the podcast celebrates.