unlearn. is a company offering products and services centred around human rights and social justice, with a mission to provoke thought and inspire positive change. Merchandise played an important role in extending this message beyond the company’s digital platforms. These custom sock designs were created as a small, everyday reminder to embrace positive thinking. Featuring uplifting messages placed across the top of the foot, the designs offered an encouraging message with every step and a gentle reminder to keep your head up. Previously established illustrations, recognizable within the unlearn. community, were reimagined and incorporated into the designs to maintain brand familiarity while giving existing artwork a new purpose.